Donau Soja and Europe Soya are coming together under one shared quality standard – and to mark this milestone, last week we launched our first campaign aimed directly at consumers.

The campaign carries a simple but powerful message: The future grows here. Not just anywhere – but here, in Europe. Soya that is European, deforestation-free, and non-GM. Produced and certified to the highest standards.

Bringing Donau Soja and Europe Soya together under one name strengthens our collective impact across the entire continent. It makes European soya more visible, more recognisable, and more credible – for consumers, retailers, and the whole value chain.

The campaign launches first in the DACH region – Germany, Austria, and Switzerland.

We invite our partners and members to be part of this movement. Campaign materials – including social media posts, key messages, and visual assets – are available for you to share and amplify the Europe Soya message within your own networks. Reach out to us via news@donausoja.org.

Read more: https://www.donausoja.org/consumers/europe-soya-campaign/