Following the first Soya Superbean campaign focused on eggs this spring, we are continuing the campaign with a second wave this autumn.

It highlights the strengths of soya in different areas, while focusing on animal feed and the egg sector. The campaign explores how using soya certified under the Europe Soya Standard in animal feed affects the CO2 footprint of eggs, and shows the value chain from farm to retail with practical examples. New this time, retail partners Billa, Hofer, Lidl and Spar are joining for the first time, alongside new testimonials from farmers, egg packing centres and the Austrian Poultry Association. 

A campaign toolkit is available with ready-to-use visuals, key messages and caption templates for social media, websites and newsletters. We invite our members & partners to actively support the campaign by sharing content and demonstrating their commitment to sustainable feed and responsible sourcing. To request the toolkit, email news@donausoja.org. 

Learn more here: https://www.donausoja.org/soyasuperbean/