So many strengths. One Superbean.
Many people don’t realise how important soya is for our food systems – and far beyond tofu. European soya is a true multitasker: good for animals, good for the environment, and good for the future of our agriculture. Grown in Europe, without deforestation and under strict sustainability standards, it provides highquality protein for both animals and people, enriches soils, strengthens regional farming, and significantly reduces CO₂ emissions. Its versatility makes soya a crop, that helps make our food systems more climatefriendly, resilient and responsible.
The Soya Superbean shows that sometimes the greatest power comes in the smallest form.
How European Soya Helps Protect the Climate
A reliable supply of protein is essential for European agriculture – because animals, just like humans, need highquality protein to stay healthy and grow.
Did you know?
More than 75% of all soya used worldwide goes into animal feed, where it plays a crucial role in providing animals with the nutrients they need. That’s why choosing products, that carry the Europe Soya logo, helps support a sustainable, futureready protein supply for Europe.
The Europe Soya Standard guarantees:
- Cultivation according to clearly defined standards
- 100% nonGMO
- No deforestation or landuse change
- Full supplychain transparency
This creates a food system that benefits the environment, farmers and consumers alike – and shows just how much positive impact European soya can have.
Example:
When pigs are fed Europe Soyacertified soya, CO₂ emissions across the entire value chain can be significantly reduced – and in this case, reductions of up to 50% per kilogram of pork are possible. This shows clearly: the choice of feed directly shapes the climate footprint of our food.
Europe’s Climate Champions
Donau Soja-certified feed reduces CO₂ footprint of conventional eggs by around 40% – as confirmed by a new study from the BOKU University. Through this industry solution in collaboration with the Austrian Poultry Association, Austria prevents a huge amount of CO₂ emissions every year, putting great emphasis on soya from Austria (already 50 % is sourced domestically), and demonstrates how regional cycles can significantly improve the climate footprint of food.
How European Soya Helps Protect the Climate
A reliable supply of protein is essential for European agriculture – because animals, just like humans, need highquality protein to stay healthy and grow.
Did you know?
More than 75% of all soya used worldwide goes into animal feed, where it plays a crucial role in providing animals with the nutrients they need. That’s why choosing products, that carry the Europe Soya logo, helps support a sustainable, futureready protein supply for Europe.
The Europe Soya Standard guarantees:
- Cultivation according to clearly defined standards
- 100% nonGMO
- No deforestation or landuse change
- Full supplychain transparency
This creates a food system that benefits the environment, farmers and consumers alike – and shows just how much positive impact European soya can have.
Example:
When pigs are fed Europe Soyacertified soya, CO₂ emissions across the entire value chain can be significantly reduced – and in this case, reductions of up to 50% per kilogram of pork are possible. This shows clearly: the choice of feed directly shapes the climate footprint of our food.
How European Soya Makes a Real Difference:
Up to 90% fewer CO₂ emissions along the value chain
European, certified soya can significantly reduce CO₂ emissions across the entire value chain. Depending on the product group, reductions of up to 90% are possible. This makes European soya one of the most effective levers for more climatefriendly animal feed and food production.
No Deforestation
European soya is grown without deforestation or landuse change – and this is backed by EU legislation. The EU Deforestation Regulation (EUDR) has already been adopted but will be implemented step by step. The Europe Soya Standard goes even further: it has required deforestationfree production for years and already meets these requirements today. Consumers can be confident that European soya does not contribute to forest destruction.
Short Transport Routes
Because European soya is grown and processed right here in Europe, transport distances are short – from the field to the feed trough or to the supermarket shelf. This reduces transport emissions, saves energy, strengthens regional farmers and supports a stable European supply chain. A simple step with a big effect on overall sustainability.
Healthy Soils & Sustainable Crop Rotations
As a legume, soya naturally captures nitrogen from the air and brings it into the soil. This can reduce the need for synthetic fertiliser, saving resources and protecting the environment. Soya also fits perfectly into diverse crop rotations: different crops are grown on the same field from year to year, keeping soils fertile, supporting biodiversity and naturally reducing pests and diseases.
Donau Soja and Europe Soya – What does it mean?
The Donau Soja and Europe Soya standards are currently being brought together into a unified European quality standard. As the transition is gradual, both labels will be visible in parallel for a transitional period. After that, the Europe Soya label will be used consistently across Europe.
What changes for consumers?
Nothing. Products carrying the Donau Soja standard already meet the criteria of the Europe Soya standard. The requirements remain the same – only the name is being aligned to create uniform labeling across Europe.
Still guaranteed: non-GMO, deforestation-free and strictly controlled – grown in Europe, for Europe.
Multitalent Soya
Protein Source for Animals
- A highquality source of protein for pigs, poultry and other livestock
- More than 75% of soya is used as animal feed
- Reduction of CO₂ emissions across the entire value chain
PBF – Plant-Based Nutrition
- Valuable plant-based nutrients for a balanced diet
- Versatile in use and supports a conscious approach to eating
Regionality – For Europe, From Europe
- Reduction of dependency on imports
- Grown by local farmers
- Short distances and transparent origins
Climate – Good for the Environment and Agriculture
- Supports healthy soils
- Promotes sustainable crop rotations
- Contributes to climatefriendly agriculture
About Donau Soja
Donau Soja works to ensure that soya is grown in Europe for Europe – under strict standards, without deforestation and with respect for our environment and a futureproof agricultural system. European soya strengthens local farms, shortens transport routes and provides valuable protein for animals and people. Europe Soya-certified soya also has up to 90% lower CO₂ emissions than conventional soya.
Best practices 
The Rudolf Großfurtner GmbH has been an active member of Donau Soja since 2018 and promotes a sustainable, secure protein supply in Europe by using Donau Soja feed. This ensures responsibly produced pork products that consumers can enjoy with a good feeling. read more
The GUSTINO brand stands for circular economy and climate protection. The straw pigs are fed exclusively with regional feed, much of it is grown directly on the farms themselves. By using Donau Sojacertified soya in the “Klimafit” module, GUSTINO also sets a clear example for sustainable and climatefriendly feeding. read more
Fleischwaren Berger GmbH has been a member of Donau Soja since 2020. The company’s RegionalOptimal and Tierwohl farmers rely on feed that meets Donau Soja quality standards. Across all partner farms, at least one third of the protein components already comes from Donau Sojacertified soya — supporting a lower CO₂ footprint and a sustainable protein supply in pig farming. read more
A small bean with a big impact:
40 % less CO₂ emissions thanks to Donau Soja
With its unique benefits, the Soya Superbean demonstrates just how much climate protection can be packed into a single soya bean, even in egg production in Austria. Donau Soja-certified feed makes this possible. As a new study by the BOKU university confirms, a 40 % reduction in CO₂ emissions is possible for conventional eggs: a real lever for more climate-friendly food production.
Austria is leading the way in this area: by using Donau Soja in animal feed, a huge amount of CO₂ emissions is avoided each year. At the same time, more than 50% of the soya used comes from domestic cultivation in Austria. Regional supply chains, short transport distances, and full transparency make Soya Superbean a strong partner for climate and agriculture.
13 years of a unified solution for the entire industry: Austria as a European model of excellence
Since the entire egg industry switched to Donau Soja feed in collaboration with the Austrian Poultry Association in 2013, we are celebrating 13 years of a unique industry solution that is unrivalled across Europe. The Austrian egg industry impressively demonstrates how the consistent use of Donau Soja feed can combine regional protein supply, livestock farming and climate protection – thereby becoming a true model of excellence for the whole of Europe.
Michael Wurzer, General Manager of the Austrian Poultry Association, confirms: “For over a decade now, the Austrian egg industry has been united in its commitment to Donau Soja feed, an industry-wide solution that strengthens both the climate and regional value creation in equal measure. Over the past 13 years, this has resulted in savings of over one million tonnes of CO₂, whilst at the same time specifically supporting local businesses, regional circular economies and European protein production.”
By systematically developing long-term and stable regional value chains, Austria has consolidated its role as a key European soya-growing region: By 2025, Austria will be the third-largest soyabean producer after Italy and France and ranks among the top five countries in the EU in terms of cultivation area. This combination of long-term industry cooperation and growing domestic production strengthens security of supply and demonstrates how successfully regional cycles can work in practice.
Toolkit – Ready to use & Free to share
To support your communication around the campaign, we have developed a Member Toolkit (en & de) containing ready-made visuals, key facts and background information.
Download now from the Members’ Area.
Not a member (yet) but interested? Please contact event@donausoja.org





















