Friedrich Haberlandt already knew it...

In the future, soya bean cultivation will gain in importance for the general welfare of the people directly by enabling better nutrition and indirectly as a valuable forage plant.               Friedrich Haberlandt, 1878

On 21 February 1826 Friedrich Haberlandt, the son of a brush binder, is born in Preßburg (now Bratislava) in the empire of Austria. He also spends his childhood there. Later he begins to study law at the Academy of Law in Bratislava, but he soon realises that agriculture is his passion. After studying at the higher school of agriculture in Ungarisch-Altenburg, he also works there as a teaching assistant and later as a professor.

In 1872 Haberlandt comes to Vienna. He works as a professor at the University of Natural Resources and Applied Life Sciences and later becomes rector of the university. In the course of his research, he deals a lot with the soya bean as a protein supplier.

Friedrich Haberlandt is considered as first soya bean cultivator. It all begins with the fact that he receives soybean seeds from China and Japan (20 different varieties) at the Vienna World Exhibition in 1873. In 1875 he begins to cultivate the soya bean in the monarchy and to explore how to establish it here. Until his death in 1878 he carries out cultivation trials in many parts of Europe and also writes the first monography on soya beans.

It is clear to him that "through its benefits, the soya bean recommends itself to anyone who acquaints themselves with it."

Friedrich Haberlandt tries to find out which soya bean varieties grow best in which region through his research and experiments, this is important to ensure a regional supply of protein. And that is exactly Donau Soya's goal: a protein transition towards a more regional and sustainable protein production.

"The acclimatisation of the precocious soybean in Central Europe can be described as a complete success."