The Donau Soja Association

The Donau Soja Association was founded in 2012 by Matthias Krön and is an international, non-profit organisation based in Vienna. Our goal is to promote the development of a sustainable and European protein supply.

The organisation supports soya bean cultivation in Europe, supported by the Donau Soja and Europe Soya brands. Through these brands, the sustainable production of non-GM soya is  supported providing regional supplies of plant protein. The Donau Soja and the Europe Soya Standard and their Guidelines (Donau Soja; Europe Soya) are foundations of the business. It is possible to be certified in the organic sector following our two standards.

Our soya growers comply with EU plant protection regulations, EU labour and social standards (ILO), and additional requirements. Land-use change (e.g. deforestation) is directly impacted by using only land that was arable land before 1 January 2008.

Prominent European institutes and organisations support this ambitious initiative. Our 280 members include food retailers, large agricultural traders, the animal feed industry, oil mills and numerous processors, as well as environmental organisations such as Greenpeace and WWF. This broad membership base is essential to the Donau Soja mission. The initiative also has broad support from the policy community: 15 European governments have supported the Donau Soja Declaration and 19 governments the Europe Soya Declaration. They recognise the need for added value in the Danube region, and the need to bolster an independent European supply of protein. 

Europe’s current agricultural systems depend on soya. Consumption in Europe rose from the equivalent of 2.7 million tonnes in 1960 to  43.5 million tonnes in 2016. It is now at about 37 million tonnes. More than 90% of this soya is imported from South America. But soya grows well in Europe and Europe Soya and Donau Soja give soya a new, European face: the face of European farmers. Europe Soya and Donau Soja guarantee 100% transparency and link consumers to European soya bean farmers and producers. Donau Soja is about supporting investment in the cultivation of quality soya production to strengthen Europe. The infrastructure expansion required for creating added value also provides interesting economic possibilities for the region.

Together with its partners, the Donau Soja Association implements breeding and research projects.

Co-ordinated out of Austria, Donau Soja interlinks the Danube region with new economic perspectives, offering economic opportunities and stimulus for all European countries and helps member businesses in a changing market, especially the growing demand for more sustainable and European protein supplies. Consumers profit from safe, sustainable, non-GM and regional soya.

Our story at a glance: