
{"id":61731,"date":"2025-09-22T11:53:01","date_gmt":"2025-09-22T11:53:01","guid":{"rendered":"https:\/\/www.donausoja.org\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\/"},"modified":"2025-09-22T12:16:18","modified_gmt":"2025-09-22T12:16:18","slug":"donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition","status":"publish","type":"post","link":"https:\/\/www.donausoja.org\/de\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\/","title":{"rendered":"Donau Soja Generalversammlung gibt Takt f\u00fcr die europ\u00e4ische Proteinwende vor"},"content":{"rendered":"<p><strong>Wien, 22. September 2025<\/strong> \u2013 Donau Soja hielt am 4. September 2025 seine Generalversammlung mit anschlie\u00dfendem Networking-Event in der Urania in Wien ab. Politik und Branchenvertreter diskutierten dabei, wie Europa widerstandsf\u00e4hige, entwaldungsfreie Soja-Wertsch\u00f6pfungsketten aufbauen und die Proteinl\u00fccke des Kontinents schlie\u00dfen kann.<\/p>\n<p>Mehr als 110 Teilnehmerinnen und Teilnehmer aus \u00fcber 20 L\u00e4ndern kamen zusammen und vernetzten die gesamte Wertsch\u00f6pfungskette \u2013 von Z\u00fcchtern, Verarbeitern und \u00d6lm\u00fchlen bis hin zu Wissenschaft, Innovation, Landwirtschaft und Handel. Das Nachmittags-Panel \u201eWarum wir eine europ\u00e4ische Proteinstrategie brauchen\u201c bestritt Laurent Mercier von der Europ\u00e4ischen Kommission gemeinsam mit Donau Soja-Pr\u00e4sident Matthias Kr\u00f6n.<\/p>\n<p>\u201eEuropa braucht einen ganzheitlichen Proteinansatz, der Forschung und Innovation, Marktentwicklung und Ma\u00dfnahmen der Mitgliedstaaten umfasst\u201c, sagte Laurent Mercier, Market Officer f\u00fcr Eiwei\u00dfpflanzen und pflanzliche Proteine bei der Europ\u00e4ischen Kommission. \u201eLeguminosen m\u00fcssen Teil der L\u00f6sung in Futtermitteln und Lebensmitteln sein \u2013 mit integrierten Wertsch\u00f6pfungsketten, die nachhaltige Produktion belohnen.\u201c<br \/>\n\u201eUnsere Strategie ist klar: den Anbau von europ\u00e4ischem Soja und anderen Leguminosen ausweiten, stabile M\u00e4rkte schaffen und faire Wettbewerbsbedingungen f\u00fcr Landwirte und Verarbeiter sicherstellen\u201c, sagte Kr\u00f6n. \u201eEs geht darum, Abh\u00e4ngigkeiten zu reduzieren und die regionale Wertsch\u00f6pfung in Europas l\u00e4ndlichen Regionen zu st\u00e4rken.\u201c<br \/>\nAuf der Generalversammlung pr\u00e4sentierte Aur\u00e9lie Tournan, Gesch\u00e4ftsf\u00fchrerin von Donau Soja, die Roadmap der Organisation f\u00fcr die kommenden Jahre. Sie skizzierte, wie Donau Soja seine etablierte Rolle als Treiber der europ\u00e4ischen Proteinwende weiter ausbauen wird.<\/p>\n<p>\u201eIn einer Welt von Klimawandel und Handelsunsicherheit muss Europa seine eigene Proteinresilienz aufbauen\u201c, sagte Tournan. \u201eUnsere Vision 2035 ist es, den europ\u00e4ischen Kontinent entschlossen auf 50 % Selbstversorgung mit Soja und anderen Leguminosen auszurichten \u2013 durch den Ausbau regionaler Produktion, die Reduktion vermeidbaren \u00dcberkonsums und die F\u00f6rderung regionaler, entwaldungsfreier Lieferketten.\u201c<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-61582\" src=\"https:\/\/www.donausoja.org\/wp-content\/uploads\/2025\/09\/donausoja_ga2025_KP5_5762-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-61723\" src=\"https:\/\/www.donausoja.org\/wp-content\/uploads\/2025\/09\/donausoja_ga2025_KP5_5138-300x201.png\" alt=\"\" width=\"300\" height=\"201\" \/><\/p>\n<p><a href=\"https:\/\/www.donausoja.org\/wp-content\/uploads\/2025\/09\/donausoja_ga2025_KP.zip\">Download Fotos \u00a9 klaus prokop<\/a><br \/>\n<a href=\"https:\/\/www.donausoja.org\/wp-content\/uploads\/2025\/09\/2025022_DonauSoja_PressRelease_GeneralAssembly2025_DE.pdf\">Download Presseaussendung<\/a><\/p>\n<p><b><span data-contrast=\"auto\">Weitere Anfragen und Interviewanfragen:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Alexander M\u00fchr\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:240}\"><br \/>\n<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:240}\">Direktor Marketing &amp; Kommunikation, Donau Soja<br \/>\n<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:240}\">Wiesingerstra\u00dfe 6\/14, 1010 Wien, \u00d6sterreich<br \/>\n<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:240}\">Mobil +43 664 889 612 98<br \/>\n<\/span><span data-contrast=\"auto\">Email <\/span><a href=\"mailto:muehr@donausoja.org\"><span data-contrast=\"none\">muehr@donausoja.org<\/span><\/a><span data-contrast=\"auto\"> oder <\/span><a href=\"mailto:presse@donausoja.org\"><span data-contrast=\"none\">presse@donausoja.org<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Website <\/span><a href=\"http:\/\/www.donausoja.org\"><span data-contrast=\"none\">www.donausoja.org<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:80,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wien, 22. September 2025 \u2013 Donau Soja hielt am 4. September 2025 seine Generalversammlung mit anschlie\u00dfendem Networking-Event in der Urania in Wien ab. Politik und Branchenvertreter diskutierten dabei, wie Europa widerstandsf\u00e4hige, entwaldungsfreie Soja-Wertsch\u00f6pfungsketten aufbauen und die Proteinl\u00fccke des Kontinents schlie\u00dfen kann. Mehr als 110 Teilnehmerinnen und Teilnehmer aus \u00fcber 20 L\u00e4ndern kamen zusammen und vernetzten [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":61706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[492],"tags":[],"class_list":["post-61731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presseausendung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Donau Soja Generalversammlung gibt Takt f\u00fcr die europ\u00e4ische Proteinwende vor - Donau Soja<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.donausoja.org\/de\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Donau Soja Generalversammlung gibt Takt f\u00fcr die europ\u00e4ische Proteinwende vor - Donau Soja\" \/>\n<meta property=\"og:description\" content=\"Wien, 22. September 2025 \u2013 Donau Soja hielt am 4. September 2025 seine Generalversammlung mit anschlie\u00dfendem Networking-Event in der Urania in Wien ab. Politik und Branchenvertreter diskutierten dabei, wie Europa widerstandsf\u00e4hige, entwaldungsfreie Soja-Wertsch\u00f6pfungsketten aufbauen und die Proteinl\u00fccke des Kontinents schlie\u00dfen kann. Mehr als 110 Teilnehmerinnen und Teilnehmer aus \u00fcber 20 L\u00e4ndern kamen zusammen und vernetzten [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.donausoja.org\/de\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\/\" \/>\n<meta property=\"og:site_name\" content=\"Donau Soja\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-22T11:53:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T12:16:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.donausoja.org\/wp-content\/uploads\/2025\/09\/donausoja_ga2025_KP.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Monika\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monika\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.donausoja.org\\\/de\\\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.donausoja.org\\\/de\\\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\\\/\"},\"author\":{\"name\":\"Monika\",\"@id\":\"https:\\\/\\\/www.donausoja.org\\\/de\\\/#\\\/schema\\\/person\\\/67e9cc2b0b3733e26297d6c56ada61ca\"},\"headline\":\"Donau Soja Generalversammlung gibt Takt f\u00fcr die europ\u00e4ische Proteinwende vor\",\"datePublished\":\"2025-09-22T11:53:01+00:00\",\"dateModified\":\"2025-09-22T12:16:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.donausoja.org\\\/de\\\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\\\/\"},\"wordCount\":337,\"image\":{\"@id\":\"https:\\\/\\\/www.donausoja.org\\\/de\\\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.donausoja.org\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/donausoja_ga2025_KP.png\",\"articleSection\":[\"Presseaussendung\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.donausoja.org\\\/de\\\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\\\/\",\"url\":\"https:\\\/\\\/www.donausoja.org\\\/de\\\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\\\/\",\"name\":\"Donau Soja Generalversammlung gibt Takt f\u00fcr die europ\u00e4ische Proteinwende vor - Donau Soja\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.donausoja.org\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.donausoja.org\\\/de\\\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.donausoja.org\\\/de\\\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.donausoja.org\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/donausoja_ga2025_KP.png\",\"datePublished\":\"2025-09-22T11:53:01+00:00\",\"dateModified\":\"2025-09-22T12:16:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.donausoja.org\\\/de\\\/#\\\/schema\\\/person\\\/67e9cc2b0b3733e26297d6c56ada61ca\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.donausoja.org\\\/de\\\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.donausoja.org\\\/de\\\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.donausoja.org\\\/de\\\/donau-soja-general-assembly-sets-the-pace-for-europes-protein-transition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.donausoja.org\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/donausoja_ga2025_KP.png\",\"contentUrl\":\"https:\\\/\\\/www.donausoja.org\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/donausoja_ga2025_KP.png\",\"width\":800,\"height\":500,\"caption\":\"This image shows Matthias Kr\u00f6n at the Donau Soja General Assembly 2025, addressing participants about the role of sustainable European soya production in driving the protein transition and strengthening resilient agri-food supply chains. 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